AMC x Mobii Interactive Campaign
Designed web experiences, app content, and tools that connected viewers to AMC like never before.
Cross-Media
Overview
Creative and development support for Mobii x AMC's interactive campaign.
As part of a national AMC campaign, I collaborated with ACTV8me’s Creative Director and content team where we implemented a new content pipeline to create app and web assets which allowed me to create web experiences very quickly — all designed to connect the Mobii app with TV audiences.
Speed & Scale
Challenge
Keeping up with rapid campaign demands.
With multiple teams working fast across content, social, and product, I needed to deliver flexible interface components that could evolve quickly without sacrificing brand integrity or performance.
Systems First
Approach
Templates and tools for rapid rollout.
I developed reusable content and web templates for the Mobii app and micro-sites, enabling faster launches and consistent branding. I took this opportunity to also start using React.js and and Lottie to enhance interactivity without adding too much creative and development friction. Since we were having issues with consistency I attempted to get the content and creative team aligned through versioning with Git, but it wasn't well received. However, I found Abstract to be friendly enough for everyone that was contributing content.
On-Air UI
TV spot integration
User interface design featured in national ad.
Several UI designs were used in a national AMC TV spot, serving both as promotion and a live demo for Mobii users. Final video was led by the Creative Director and incorporated my in-app visuals.
Branded Content
Social media support
Templates for platform-specific assets.
I created scalable web templates and asset boards to support our content team, keeping visual identity strong while allowing fast, easy content creation by the social team.
Scaled Reach
Outcomes
Efficient design that scaled across teams.
Improvements:
- Faster launches across web, app, and social
- UI assets featured in high-visibility placements
- Maintained consistency in a fast-moving campaign
- Enabled creative teams to deliver without developer lag
Personal growth
Reflection
Fast cycles, strong collaboration, better design.
This project sharpened my systems-thinking and teamwork. Seeing my work live on AMC’s site and on TV was a personal milestone and proof that efficient design can amplify creative impact.
Contact Me
Have a project or problem to solve?
Use my form, send me an email at hello@johnhansen.design or schedule a call.