Content and experience design for AMC with Mobii.
I designed micro-sites, in-app content, and content templates that helped connect viewers to AMC during a partnership with ACTV8me and using the Mobii app.
Cross-Media
Overview
Design and development support for Mobii x AMC's interactive campaign.
As part of a national AMC campaign, I collaborated with ACTV8me’s Creative Director and content team where we implemented a new content pipeline to create app and web assets which allowed me and the team to create web experiences very quickly, all designed to connect the Mobii app with TV audiences. Below is one of the adds used to trigger Mobii and deliver content.
Speed & Scale
Challenge
Keeping up with rapid campaign demands.
With multiple teams working fast across content, social, and product, I needed to deliver flexible interface components that could evolve quickly without sacrificing brand integrity or performance.
Systems First
Approach
Templates and tools for rapid rollout.
I developed reusable content and web templates for the Mobii app and micro-sites, enabling faster launches and consistent branding. I took this opportunity to also start using React.js and and Lottie to enhance interactivity without adding too much creative and development friction. Since we were having issues with consistency I attempted to get the content and creative team aligned through versioning with Git, but it wasn't well received. However, I found Abstract to be friendly enough for everyone that was contributing content.
On-Air UI
TV spot
User interface elements featured in national ad.
Several UI elements of my new Mobii design were used in a national AMC TV spot, serving both as promotion and a live demo for Mobii users. Final video was led by the Creative Director.
Branded Content
Social media support
Templates for platform-specific assets.
I created scalable web templates and micro-sites with associated asset boards to support our content team, keeping visual identity strong while allowing fast, easy content creation by the social team. I also set the initial design direction that was maintained throughout the campaign with Sketch.
Scaled Reach
Outcomes
Efficient design that scaled across teams.
Improvements:
- Faster launches across web, app, and social
- UI assets featured in high-visibility placements
- Maintained consistency in a fast-moving campaign
- Enabled creative teams to deliver without developer lag
Personal growth
Reflection
Fast cycles, strong collaboration, better design.
This project sharpened my systems-thinking and teamwork. Seeing my work live on AMC’s site was a personal milestone and proof that efficient design can amplify creative impact.
Contact Me
Have a project or problem to solve?
Use my form, send me an email at hello@johnhansen.design or schedule a call.