ACTV8me
I had the wonderful opportunity to design and develop a variety of projects at ACTV8me, a martech startup in Beverly Hills. I worked with brands like AMC, Univision, and GSTV, contributing to nearly every aspect of design—from Android and iOS apps to business materials, documentation, content assets, websites, and videos.
Graphic, UX/UI Design, and Web Development
Abstract - Figma - HTML/CSS/JavaScript - Illustrator - InDesign - InVision DSM - InVision Studio - Photoshop - Sketch
Audit and Organize
With the ACTV8me design team moving quickly on many fronts, it was challenging to keep up and organize beyond immediate tasks. I started documenting and updating our design assets and files as I worked, gradually unifying the design language. I applied the same approach to our tooling and file structure.
A controlled and distributed single source
Corporate Website
The corporate site served as a business tool, a living style guide, and an access point to internal and external dashboards. Additionally, it housed numerous content and auxiliary web pages that I designed and developed for applications and marketing campaigns.
Home Page
We wanted to highlight ACTV8me's impressive partnership history, showcasing it prominently alongside key information about our technology. The approach includes a brief overview of the technology, examples of past users, and potential future applications of the solution.
About Page
The team was composed of very talented individuals, and the About page provided brief background information and links to their professional social media profiles. Including these details helps build credibility and offers opportunities for potential outreach.
Press Page
Partnering with numerous renowned brands and making significant technological advances through its patents and platforms, ACTV8me has generated substantial buzz. The press page highlights notable features and offers links to press releases.
I developed the site specifically in a way so it was as easy as possible maintain
Partials (Components)
I created a set of reusable components using HTML, SCSS, and JavaScript. These components had their own structures, operated independently, and were imported only when needed. They included visual conditions, allowing them to adapt their behavior without requiring multiple instances.
Dashboard
This tool integrates all ACTV8me technology and serves as the core system for content management, trigger controls, and data visualization. It tracks user metrics throughout the entire user journey. I was tasked with redesigning the user experience and interface, aligning it with a new codebase.
New interface designs
Corporate Decks
Decks were crucial for the business team to sustain ACTV8me, and they were used extensively. I designed hundreds of decks to support the product, helping secure partnerships and trials. These efforts led to even more decks, trials, and partnerships.
ACTV8me corporate decks I designed as a framework
Partnership Decks
Occasionally, I was tasked with designing partnership decks for external distribution. This seemingly straightforward task became complicated when merging two distinct visual styles. After the initial round of design and distribution, I began creating style variables and mapping them to mitigate or prevent the challenges I initially encountered.
A particular challenge when sizes and tools were different
Special Decks
Although the special decks looked quite different from the others, they were built on the same foundational principles. I particularly enjoyed designing these decks as they allowed me to test and refine my design patterns.
Specialized decks challenge the visual system
General Takeaway
I designed branding guides, decks, dashboards, icons, apps, and websites, gaining valuable skills and lessons. I also explored Angular and React, pushing my design and coding abilities while integrating business strategy into my work. Focusing on how design fits within the organization, I began to anticipate and address needs proactively.