Research
Identify objectives, target audience, and requirements.
• Competitive analysis
• Market research
• Technical considerations
Identify
Discover, comprehend, and specify the user.
• Research potential user
• Identify demographics
Conceptualize
Generate and structure ideas and concepts.
• Sketch
• User flows
• Define MVP
Design + Develop
Outline features and tasks.
• Wireframes
• Prototype
Analyze + Test
Determine the metrics needed for success.
• Engagement
• Marketing
• Iterate