The process at a high level I use as a guide when designing. Forged through study, experience and working with outstanding team members of myriad backgrounds.
Understand the goals, market and product need.
• Competitive analysis
• Market research
• Business goals
Identify, understand and define the user and audience.
• Research potential user
• Identify demographics
• Focus groups
Brainstorm and organize concepts and ideas.
• Define trends
• Sketches
• User flows
• Define MVP
Define features and tasks, prototype and create.
• Wireframes
• Sync business goals
• Prototype
• Design system considerations
Define analytics and metrics necessary to succeed.
• Engagement
• Marketing
• Revenue
• Retention
• Iteration
