Ettika
I helped redesign the Ettika brand identity from a youthful tone to a more sophisticated bohemian concept. On my first day, I collaborated with the previous designer to create a new logo and began updating visuals across all touchpoints.
Graphic, Packaging, Web Design and Photography
HTML/CSS - Illustrator - InDesign - Photoshop - Shopify
Brand Identity
I refreshed the color palette, logo, and overall art direction, helping the brand transition to a more mature identity. The goal was a natural, earthy feel with vibrant accent colors and bold photography.
E-commerce Site
One of my first tasks was aiding in the migrating of the e-commerce site to Shopify. After adding inventory and product photos, I updated the site's visual style with our new branding. I also added features, product images, descriptions, and custom pages to support product initiatives.
Social Media
I worked with the marketing team to design social media content that aligned with current product campaigns.
Displays and Packaging
I helped design and select trade show displays, store setups, and packaging for customers, used in trade shows, showroom demos, and for shipping orders.
Email Marketing
I collaborated with marketing, social, and business teams to create email blasts for product launches and collections, which were coordinated with web pages, press releases, social media, and sales outreach.
Mailers and Cards
I designed postcards, mailers, and custom notes for influencers to support campaigns and business outreach, boosting product releases and encouraging sales.
Product Specifications
I designed product and packaging specs for manufacturing, managing materials and dimensions. Inspired by these projects, I also began designing jewelry for 3D printing on my own, with mixed results.
DMC Finder
I often needed to reference DMC thread colors, but online resources were hard to navigate. So, I built a simple static website with easily searchable DMC colors, all while commuting through Los Angeles.
Photo Editing
I edited and organized photos for campaign marketing, using them in catalogs, line sheets, email blasts, and web pages.
General Takeaway
I balanced tight deadlines by working in small, efficient systems that synced with fashion and sales cycles, while steadily improving graphic and UI elements. This boosted my organization skills and got me thinking in style variables. I added Liquid templates and SASS to my toolkit, and embraced modular thinking, which became key to my future work.