Contribution
My Roles
I developed web pages to increase awareness and ticket sales, crafted digital assets to enhance the in-app experience, and designed print ads and social media assets to help drive engagement. After the tour, I worked with the business team on slide decks to convey the results.
UX/UI and visual design
Developed micro-sites that tied into the app experience
Crafted marketing assets and business slide decks
Digital Design
In-App Content
I created in-app content which were used for various reasons such as prizes in the form of discounts, informational cards to generate awareness as well as scratcher awards like free tickets.
Digital + Print Design
Marketing Assets
I created in-app content and web pages, which I launched as micro-sites, to support the app and social initiatives. Content was delivered to users before, during, and after the event to enhance their experience. I also designed content templates to help the team continue the project smoothly, allowing me to shift focus to other areas.
Design + Development
Landing Pages
I created in-app content and web pages, which I launched as micro-sites, to support the app and social initiatives. Content was delivered to users before, during, and after the event to enhance their experience. I also designed content templates to help the team continue the project smoothly, allowing me to shift focus to other areas.
Digital Design
Jumbotron video assets
My Creative Director created a video to be shown at concerts throughout the tour and I was tasked with designing assets. These assets promoted the Mobii app, educated users on use, and offered immediate value through redeemable content and were used both in the video and the triggers it fired to the app.
Performance Tracking
Turning data into actionable business results
Throughout the campaign, we tracked and displayed the results. While this information could be used in various ways, my primary focus was on extracting user insights and actionable items to address, and converting the data into business materials.
24%
Viewer downloads
43,841
Offers saved to wallet
Reflection
Takeaways
This project was not the only one we were executing and I was faced with new challenges every day from different directions, so I had to juggle a variety of tasks. To stay flexible, I designed a small set of visual elements, components, and patterns, along with simple documentation. This helped me adapt quickly and keep everything running smoothly.
Organized primitives are crucial
Accessible design components benefit everyone
Even light documentation can be a tremendous boon