Context. AMC needed to bridge television viewership and app engagement for a national campaign, running through the Mobii white-label platform built for exactly this kind of rapid partner deployment.
Process. The campaign's pace forced the system, not the other way around: an agile design system in Photoshop, Sketch, and React; scalable web templates and microsite asset boards; Sketch templates that gave the in-app team direction without waiting on one-off files; and a new content pipeline that let design, content, and social teams work off the same assets instead of separate ones.
Defining visual systems and templates increase cycles, collaboration, and ultimately deliver better experiences.
Outcome. The refreshed Mobii UI elements landed in a national AMC TV spot, launches across web, app, and social moved faster and stayed consistent, and creative teams stopped waiting on developer lag to ship.