Branding a tech tool that puts people at the center.
Logo, color, and type system for Reach-a-Human — a brand identity focused on clarity, approachability, and trust.
Eyebrow
Overview
Branding an AI tool that puts people at the center.
Reach-A-Human is a tool designed to skip the robot and get users to a real person, fast. I developed a small brand system for this startup that feels human, direct, and trustworthy — reflecting the product’s mission.
Clear & Caring
Brand Concept
A calm voice in a noisy world.
The logo is approachable and structured, blending utility with warmth; It's influenced by the Japanese Kanji for 'construction' both visually and in meaning. Color choices favor calm tones with a modern edge (achieved through diffusion which is conceptually what's happening). Typography is functional but friendly — emphasizing accessibility and clarity without losing personality.
Visual System
Deliverables
Identity essentials for a consistent brand.
I created a foundational identity system including logo, type, color, and visual examples. Each element was designed to carry the brand’s tone across product, web, and marketing with consistency and ease.
Build with Intent
Reflection
When the idea drives the identity, clarity follows.
This project reminded me that simple ideas — when distilled just right — can create lasting brands. Reach-a-Human’s visual system proves that being human and being digital aren’t opposites.
Contact Me
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