Brand, UX/UI design and multi-tenant website CMS system built in Webflow
A modular collection of websites updated then systemized and designed to unify brand presence while giving each location control over its own content.
Context
Scattered Builds
Multiple digital surfaces needed one cohesive system.
Each location was a completely different tech stack and design language. They needed autonomy to update menus and offerings, but the overall experience had to remain consistent and recognizable as a single brand. Brand elements required consistency and contextual fluidity based on environment instantiation.
Approach
Strategy
An adaptive shared visual language with a contextual content management sytem (CMS).
I approached the project through a system application, establishing a general stylesheet that was transformed contextually based on location. This created a liquid but stable visual structure that could scale across locations and teams —— changing based on location, managed locally, maintained globally.
Brand
Contextual Identity
Liquid catering visual identity offering a physical product.
I updated the visual assets and direction. I focused on clarity, warmth, and flexibly supporting both digital readability and creator manipulation.
Paired with prompts like: "mediterranean vegetarian feast on a light, slightly marbled surface; it is illuminated by interrupted sunlight; there are only vegetarian dishes such as dolmas, rice, pita and yogurt; the view is top-down." branded content can be generated.
Contact Me
Have an organization that could benefit form a liquid distribution of design?
Use my form, send me an email at hello@johnhansen.design or schedule a call.