I collaborated closely with the ACTV8me Creative Director and content team to support a national campaign featuring AMC and the Mobii app. My contributions included designing decks, app assets, social graphics, and developing several websites to house, promote, and track user engagement which used constantly to iterate.
Graphic Design and Web Development
I designed assets for the Mobii application, social media, business decks, and developed micro-sites to support this campaign. I primarily worked between content and design throughout this project. Creating templates and thinking modularly allowed me to give others on the team the ability to create content which allowed me to focus on web tasks in support which in turn affored me time to focus on other initiatives we had going - ACTV8me was very aggressive and I couldn't afford to stay completely dedicated to one project.
HTML/CSS/JavaScript - Illustrator - InDesign - Photoshop - Sketch
I developed a method for quickly creating content that could be integrated into the micro-sites I developed, as well as the Mobii app. This approach enabled me to work on web deployments while the creative and content team kept up with the fast-paced social and business teams while maintaining design standards I set. They seemed simple, but I designed them specifically for deployment on the Mobii app and use on the web development support of it. I needed very little friction in deployment. I had many other issues to deal with. Ensuring this hand-off was relatively seamless was more important than it may seem.
During the campaign, some of my interface designers were converted and used as assets for a TV spot that promoted and informed users about the initiative. The spot also served as a live interactive demo for app users, with the final video produced by the Creative Director.
I created micro-sites throughout the campaign that acted as trackable containers and fresh content for the app, social media and other marketing and business purposes. Serving content this way allowed for increased creative flexibility and quick content push times. I often tried new things to create faster and more engaging content by introducing React.js and dabbling with Lottie animations.
Throughout the campaign, I created design templates to produce various social media assets. By creatively utilizing elements and layouts, we were able to generate consistent branded (a constant endeavor of mine) assets from the initial templates I designed and adapt them for different channels.
Working closely with a very talented team (we always kept pushing our ourselves to do better) I was able to expand my perspective on projects; I developed new techniques and fostered a deeper appreciation for collaboration and creative input diversity, which helped enhance the overall quality and depth of my work. Working with shows that were very popular was also exceptionally exciting and I cherish the time when I saw some of my work on one of AMC's websites.