Working closely with the ACTV8me creative director and content team I supported a 6-month long national campaign featuring AMC and the Mobii app with a mix of design and front-end development. I designed decks, app assets, social graphics and developed several websites to house, push and track content through social media and the Mobii application.
Visual Design + Web Development
I designed assets for social media, business decks, print, email, web ad campaigns and developed micro-sites to support this campaign. I primarily worked between content and design throughout this project. While I handled most web tasks, I also worked with the app dev teams.
HTML/CSS - Illustrator - InDesign - Photoshop - Sketch
I developed a method for quickly creating content that could be integrated into the micro-sites I developed, as well as the Mobii app. This approach enabled us to keep up with the fast-paced social and business teams while maintaining design standards.
During the campaign, I was tasked with designing assets for a TV spot aimed at promoting and informing users about the campaign. The spot also served as a live interactive demo for users who had the app.
I created micro-sites throughout the campaign that acted as trackable containers and updated content for the app, social media and other marketing and business purposes. Serving content this way allowed for increased creative flexibility and quick push times without requiring any app developers.
Throughout the campaign, I created design templates to produce various social media assets. By creatively utilizing elements and layouts, we were able to consistently generate assets from our initial template and adapt them for different channels.
Working closely with a talented team I was able to expand my perspective on projects. I developed new techniques and fostered a deeper appreciation for collaboration and creative diversity, which helped enhance the overall quality and depth of my work.