Our mission was to enhance the Univision viewer's experience by adding interactivity through the Mobii app, integrating it with programs they were already familiar with. This national campaign partnership, which lasted for over two years, aired on the morning shows 'Despierta America' and 'A Primera Hora.' I supported the initiative through graphic design, marketing, UX/UI design, and website development.
Graphic, UX/UI Design and Web Development
Abstract - Bootstrap - HTML/CSS - Illustrator - Jira - Sketch - Photoshop
An interactive prize wheel segment allows viewers to engage live for a chance to win cash prizes, offers, and more. The Mobii app detects embedded signals in the content, enabling users to participate and enjoy the content at their convenience. The video was produced by our Creative Director.
Offer is received and presented
Offer saved is then sent to the user's wallet
User taken to offer URL with promotion applied
Jojo, a host from Univision, led a campaign to teach fans how to use the Mobii app. Working closely with my Creative Director and other designers, we created engaging content and micro-sites to support this effort. The commercials encouraged viewers to download the app and explore its interactive features.
TV commercial demonstrats offer interaction
User prompted to and receives offer
User using a scratcher-enabled offer
While the animation and content teams were creating graphics, videos, audio triggers, and offers, I collaborated with the design and social teams to ensure the content was properly designed, delivered, and supported across websites and the app. Additionally, I performed quality assurance to ensure the content met brand specifications and legal requirements. The video was assembled by my Creative Director.
One of our social media marketing campaigns highlighted the "Shop While You Watch" feature on Despierta America using the Mobii app. In collaboration with the content and video teams, I designed marketing graphics, micro-sites, and web assets to support the campaign. The centerpiece of this effort was a video produced by our Creative Director.
Throughout the campaign, data was collected and analyzed at every step to identify high-impact adjustments and refine the product and marketing strategy. The business team organized this data and worked closely with the design team to create visuals that effectively illustrated performance.
The campaign spanned over two years and involved my focus on various aspects. As new initiatives emerged, I observed recurring design patterns and incorporated them into other campaigns. This experience allowed me to create a theming strategy with consistent relationships, which I could quickly customize and adapt to each brand's identity and product needs.